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At hokasale.uk, we use cookies and similar technologies to support the operation of our website, improve browsing functionality, remember relevant preferences, and understand how visitors interact with our online store. These technologies help us provide a more consistent experience when customers explore HOKA running shoes, trainers, sportswear, clothing, and related accessories.
This Cookie Policy explains what cookies are, why they may be used on hokasale.uk, how different categories of cookies work, and what choices are available to visitors. It also explains how third-party technologies may operate when integrated into our website and how you can manage your preferences.
We aim to handle cookies and related information in accordance with applicable UK privacy and data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
Please read this policy together with our Privacy Policy and Terms of Use to understand how website technologies relate to your personal information and use of our services.
1. What Are Cookies?
Cookies are small text files that a website may store on your computer, mobile phone, tablet, or another internet-connected device when you visit a page.
They can contain information that allows a website to recognise a browser, maintain a session, remember selected settings, or retrieve information during a later interaction.
Some cookies exist only while a browsing session remains active and are deleted when the browser is closed. Others remain on a device for a defined period or until they are removed.
Cookies do not all serve the same purpose. Some are necessary for essential website operations, while others support analytics, personalisation, or advertising where those functions are enabled.
A cookie may contain an identifier rather than a person’s name. However, information associated with a cookie may still constitute personal data if it identifies or can reasonably be linked to an individual.
Cookies are one type of technology used to store or access information on a device. Depending on the website configuration, similar technologies such as pixels, tags, local storage, or software development tools may also be used.
2. Why hokasale.uk Uses Cookies
Cookies and similar technologies may support several aspects of the shopping experience on hokasale.uk.
Their purposes may include maintaining essential website functions, remembering user preferences, supporting checkout, helping protect transactions, measuring website performance, and enabling optional features.
For example, certain technologies may help keep products in a shopping basket while a visitor moves between pages. Others may help remember a language or display preference, where such functionality is available.
Where analytics services are enabled, relevant technologies may help us understand whether pages load correctly and which parts of the website require improvement.
If advertising or personalisation technologies are enabled, they may help measure promotional activity or provide features based on browsing interactions.
The specific technologies in use may change as website features and service providers change. We aim to apply the relevant consent and privacy requirements to the technologies actually implemented on the website.
3. Strictly Necessary Cookies
Strictly necessary cookies support functions that are essential to providing a service requested by the visitor or enabling the transmission of communications over an electronic communications network.
Depending on the website configuration, these cookies may help with:
- Maintaining a shopping session.
- Keeping selected products in a shopping basket.
- Supporting checkout and order submission.
- Preserving essential security settings.
- Detecting certain forms of invalid or suspicious activity.
- Remembering choices needed to provide a requested website function.
- Maintaining the technical stability of essential website features.
Without these technologies, certain website functions may not operate correctly.
Under applicable UK rules, strictly necessary cookies may be used without consent where the relevant legal conditions are met. This does not mean that every cookie used by a website automatically qualifies as necessary.
We aim to distinguish essential technologies from optional technologies according to their actual purpose and operation.
Where a cookie is not strictly necessary, we will apply the appropriate consent requirements before using it.
4. Functional and Preference Cookies
Functional cookies may help a website remember preferences and provide features beyond its basic operation.
Where enabled, these technologies may remember choices such as display settings, previously selected preferences, or other information that helps make browsing more convenient.
For example, a preference cookie may allow a website to retain a setting between visits instead of requiring the visitor to select it repeatedly.
The specific features available on hokasale.uk may vary according to the website configuration and the services provided.
Where functional cookies are not strictly necessary under applicable law, we will seek consent before placing or accessing them where required.
If you decline optional preference cookies, some convenience features may be unavailable or may need to be selected again during a later visit.
Declining optional cookies should not prevent access to essential website functions unless a particular function genuinely depends on a technology that is necessary for that service.
5. Analytics and Performance Cookies
Analytics cookies may be used to help us understand how visitors interact with hokasale.uk and how effectively the website operates.
Where analytics tools are enabled, the information collected may include page visits, navigation patterns, approximate session activity, device or browser information, loading times, and technical error events.
This information can help identify pages that may need clearer navigation, improve the reliability of website features, and understand general patterns in how visitors browse product categories.
Analytics information may be processed in aggregated or other forms, depending on the service and its configuration. Aggregation does not automatically mean that all underlying information is anonymous.
Analytics technologies that require consent will be used only in accordance with the applicable consent requirements.
If you decline these technologies, essential shopping functions may remain available, although we may have less information about general website performance.
The providers and specific tools involved depend on the services actually integrated into the website.
6. Advertising and Marketing Cookies
If advertising or marketing technologies are enabled, they may be used to measure promotional activity, understand interactions with advertisements, or support relevant advertising features.
Depending on the service, these technologies may recognise a browser or device, record interactions with particular pages, or associate events with an advertising campaign.
Some technologies may be provided by third parties that operate across multiple websites or services.
Advertising cookies are not required simply to browse a product listing or read general website information. Where they are not strictly necessary, the relevant consent requirements will apply before they are used.
If you decline advertising cookies, you may still see advertising on other websites or services. Declining cookies does not necessarily remove all advertisements; it may instead limit certain forms of tracking or personalisation.
We aim to provide appropriate information about optional advertising technologies and the choices available to visitors.
7. Third-Party Cookies and Embedded Services
Certain website functions may rely on services provided by external organisations.
Depending on the features enabled on hokasale.uk, third-party services may include payment tools, delivery tracking systems, website analytics services, embedded content, or other technical integrations.
When these services operate, they may use cookies or similar technologies according to their own technical requirements and privacy practices.
The information processed depends on the particular provider and the way its service is integrated.
Where a third-party technology requires consent under UK law, it should not be activated before the required consent has been obtained.
Some third-party services may process information for their own purposes rather than acting solely on our instructions. In those circumstances, the provider’s privacy information may also be relevant.
We do not assume that every type of third-party technology described in this policy is active at all times. The technologies actually used depend on the current website configuration.
8. Session Cookies and Persistent Cookies
Cookies can also be distinguished according to how long they remain on a device.
Session cookies are generally temporary. They help maintain information while a visitor navigates a website and are normally removed when the browsing session ends.
They may be used to support functions such as navigation, temporary preferences, or the continuity of a shopping session.
Persistent cookies remain on a device for a defined period or until they are deleted.
Depending on their purpose, persistent cookies may help remember a preference, recognise a browser on a later visit, or retain a setting for longer than one session.
The duration of a cookie depends on its function and configuration. There is no single retention period that applies to all cookies.
We aim to use retention periods appropriate to the purpose of each technology and to comply with applicable legal requirements.
9. First-Party and Third-Party Cookies
A first-party cookie is generally set by the website being visited or by a service operating on its behalf within that website’s context.
A third-party cookie is generally set by a different domain or service integrated into the page.
First-party cookies may support essential website functionality, preference settings, or website analytics, depending on their purpose.
Third-party cookies may be associated with services such as embedded content, analytics platforms, or advertising systems.
The distinction between first-party and third-party cookies does not, by itself, determine whether a cookie is necessary or whether consent is required.
Each technology must be considered according to what it does, why it is used, and the applicable legal rules.
10. Cookie Consent and Your Preferences
Where applicable law requires consent for cookies or similar technologies, hokasale.uk aims to provide an appropriate mechanism for visitors to make their choices.
Depending on the website’s current consent-management features, you may be able to accept optional cookies, reject them, or select particular categories.
Strictly necessary technologies may continue to operate where they meet the relevant legal conditions.
Your choice should be respected according to the consent settings and applicable requirements. Optional technologies that require consent should not be activated before the necessary consent has been obtained.
If a consent-management tool is available, you may be able to revisit your choices through the cookie settings control displayed on the website.
Where such a control is not readily available, you can use your browser settings to manage certain cookies, although browser controls may not provide the same level of category-specific choice.
We aim to provide clear information so that visitors can make an informed decision about optional technologies.
11. How to Change or Withdraw Consent
You may change your cookie preferences where the website provides a suitable consent-management option.
If you previously agreed to optional cookies but later decide that you no longer want them, you can withdraw your consent through the available settings mechanism, where provided.
Withdrawal of consent does not affect the lawfulness of processing that took place before consent was withdrawn.
Depending on the technology, withdrawing consent may stop future access to information or the setting of additional cookies. It may not automatically remove every cookie already stored on your device.
You may therefore also wish to delete existing cookies through your browser settings.
If you have questions about how to change your preferences, please use the contact options published on hokasale.uk.
12. Managing Cookies Through Your Browser
Most modern browsers allow users to view, block, restrict, or delete cookies through their settings.
The available controls vary by browser and device. They may allow you to remove existing cookies, block cookies from selected websites, or configure broader privacy preferences.
You can consult the help section of your browser for instructions specific to your version.
Please be aware that blocking all cookies may affect the operation of certain website features. For example, shopping baskets, checkout sessions, or saved preferences may not work as expected if the relevant technology is disabled.
Deleting cookies may also remove previously saved settings or sign you out of services that rely on session information.
Browser-level controls are separate from any consent-management tool provided by hokasale.uk.
13. Cookies and Personal Information
Cookies may collect or store information that relates to your use of the website.
Depending on the technology, this may include online identifiers, session details, device information, preference settings, or records of interactions with website features.
Where this information identifies or can reasonably be linked to an individual, it may be treated as personal data under applicable UK data protection law.
Our use of personal information associated with cookies is subject to the relevant lawful basis and privacy requirements.
For example, information may be processed to provide a requested service, maintain website security, comply with a legal obligation, or support an optional function where the necessary consent has been obtained.
For further information about the purposes of processing, data sharing, retention, international transfers, and your rights, please consult our Privacy Policy.
14. Cookie Data and Website Security
Certain cookies and similar technologies may support security-related functions.
Depending on the website configuration, these may help maintain sessions, distinguish legitimate activity from certain suspicious patterns, protect forms, or support payment-related security processes.
Security technologies should be used for purposes consistent with their actual operation.
Where a technology is strictly necessary for a service requested by the visitor or for permitted network communications, it may qualify for the relevant legal exemption from consent. This assessment depends on the specific technology and its purpose.
A security label alone does not automatically make a cookie strictly necessary.
We aim to assess technologies according to the applicable rules and use reasonable measures to protect the website and the information processed through it.
15. Cookies Used During Checkout
When a customer adds products to a basket or proceeds through checkout, certain technologies may be required to maintain the transaction process.
Depending on the checkout system, these may help preserve selected items, maintain a session, support order submission, or communicate with payment services.
If these technologies are disabled, some purchasing functions may fail or require the customer to restart the process.
Payment providers may also use technologies within their own payment interfaces. Their processing practices may be explained in the provider’s privacy and cookie information.
We aim to ensure that essential checkout technologies are used for appropriate purposes and that optional technologies are subject to the relevant consent requirements.
Customers should avoid using shared or public devices for sensitive transactions where they cannot adequately protect their browsing session.
16. Cookies on Mobile Devices
Cookies and similar technologies may operate when you access hokasale.uk through a mobile phone or tablet.
The exact technologies available depend on the browser, device, website configuration, and any integrated services.
Mobile browsers generally provide privacy and cookie controls, although the location and names of those settings may differ between devices.
Some technologies used in mobile browsing may rely on local storage or other mechanisms rather than traditional cookies.
Where these technologies fall within applicable rules governing storage of or access to information on a user’s device, the relevant legal requirements will apply.
If you change devices or browsers, your previous cookie choices may not automatically carry over. You may need to review your preferences again on the new device.
17. International Processing by Technology Providers
Some providers of cookies, analytics tools, or other website technologies may process information outside the United Kingdom.
Where personal data is transferred internationally, we aim to ensure that the transfer complies with applicable UK data protection requirements.
Depending on the destination and circumstances, an appropriate transfer mechanism may include UK adequacy regulations, an international data transfer agreement, the UK Addendum to standard contractual clauses, or another legally permitted safeguard.
The safeguards used depend on the provider, destination, and processing arrangement.
Third-party providers may also publish their own information about data locations, retention practices, and international processing.
For additional information about international data transfers involving personal information, please consult our Privacy Policy or contact us through the support options published on hokasale.uk.
18. Data Retention and Cookie Expiry
Cookie retention periods depend on the technology’s purpose and settings.
Session cookies are generally temporary, while persistent cookies may remain on a device for a specified period.
Information collected through cookies may also be retained separately by the website or a third-party provider. The retention period for that information may therefore differ from the lifetime of the cookie itself.
We aim to avoid retaining information for longer than reasonably necessary for the relevant purpose, subject to legal obligations and other lawful record-keeping requirements.
When a cookie expires or is deleted, this does not necessarily mean that every record previously collected through it is immediately deleted from all systems.
For details about the retention of personal information more generally, please review our Privacy Policy.
19. Your Rights Under UK Privacy Law
Where cookie-related processing involves personal data, you may have rights under the UK GDPR and related legislation.
Depending on the circumstances, these rights may include requesting access to your personal information, correcting inaccurate information, requesting erasure, restricting certain processing, objecting to processing based on legitimate interests, or requesting data portability where the relevant conditions are met.
Where processing relies on consent, you can withdraw that consent at any time.
You also have an absolute right to object to the processing of your personal information for direct marketing purposes.
These rights are subject to the applicable legal conditions and exceptions. For example, certain information may need to be retained to comply with a legal obligation.
To exercise a relevant right, please contact us through the contact options published on hokasale.uk and explain the nature of your request.
We may need to verify your identity where reasonably necessary to protect your information.
20. Children’s Privacy and Cookies
hokasale.uk is an online retail website and is not specifically directed at children.
We do not intend to use cookies to knowingly collect children’s personal information for unrelated purposes.
Where a child uses the website, applicable legal requirements concerning personal data, consent, and online technologies may apply according to the circumstances.
If you believe that information has been collected inappropriately through the website, please contact us so that the concern can be reviewed.
We will assess the matter and take appropriate action in accordance with applicable law.
21. Changes to Our Cookie Practices
Our website features and the services used to operate them may change over time.
If new technologies are introduced or existing technologies change their purpose, we aim to assess the applicable privacy and consent requirements before using them.
This may result in updates to the categories of cookies described in this policy or changes to the options available through the consent-management tool.
Where required, we will provide updated information and obtain consent before using technologies that require it.
The latest version of this Cookie Policy will be published on hokasale.uk.
We encourage visitors to review this page periodically to understand the current approach to cookies and similar technologies.
22. Contact Us About Cookies
If you have questions about this Cookie Policy, want clarification about optional technologies, or need assistance understanding your available choices, please use the customer support contact options published on hokasale.uk.
When contacting us, explain the browser or website feature involved and describe the question as clearly as possible.
Please avoid sending passwords, full payment card details, security codes, or other unnecessary confidential information.
We aim to review cookie-related enquiries and provide relevant information about the available options.
If your concern relates to personal data processing, you may also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Further information is available at:
23. Our Commitment to Transparent Cookie Practices
At hokasale.uk, we recognise that visitors should be able to understand how website technologies operate and make informed decisions about optional tracking.
We aim to distinguish essential website functions from optional analytics, preference, and advertising technologies, apply consent requirements where necessary, and explain how cookie-related information may be processed.
We also aim to provide practical information about browser controls, consent choices, personal data rights, and the role of third-party providers.
Our approach is intended to support the reliable operation of our online store while respecting the privacy expectations of visitors in the United Kingdom.
Thank you for visiting hokasale.uk. We appreciate your trust and aim to handle cookies and related information transparently, responsibly, and in accordance with applicable UK privacy and data protection law.