Integritetspolicy

At hokasale.uk, we recognise that privacy is an important part of shopping online. When you browse our website, explore footwear collections, place an order, or contact our customer support team, certain information may be collected and used to provide the services you request.

This Privacy Policy explains how hokasale.uk collects, uses, stores, shares, and protects personal information. It also describes the circumstances in which information may be processed by service providers, the choices available to you, and the rights you may exercise under applicable UK data protection law.

Our website focuses on HOKA footwear, running shoes, trainers, sportswear, clothing, and related accessories. We aim to handle information associated with these activities responsibly and transparently, using it for legitimate business purposes and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and other applicable requirements.

Please read this policy carefully to understand our approach to privacy when you visit or use hokasale.uk.

1. Scope of This Privacy Policy

This policy applies to personal information processed in connection with your use of hokasale.uk, including browsing product pages, interacting with website features, making purchases, submitting enquiries, and requesting assistance with an order.

It covers information collected directly from you, information generated through your use of the website, and information received from relevant third parties where lawful.

Different activities may involve different categories of information. For example, completing a purchase requires information needed to process the order and arrange delivery, while a general product enquiry may require only your contact details and the content of your message.

This policy should be read alongside our Cookie Policy, Terms of Use, Terms of Sale, Shipping and Delivery Policy, and Returns and Refunds Policy.

Where a separate privacy notice is provided for a particular service or activity, that notice may explain additional details relevant to that processing.

2. Personal Information We May Collect

The information we collect depends on how you interact with hokasale.uk.

Information You Provide Directly

When you place an order, contact customer support, or use other website features, you may provide information such as:

• Your name.
• Email address.
• Billing and delivery address.
• Delivery postcode and relevant contact details.
• Order references and purchase details.
• Product selections, sizes, colours, and quantities.
• Information you include in a customer service enquiry.
• Return, cancellation, refund, or delivery-related details.
• Other information reasonably necessary to complete a request.

We aim to request only the information relevant to the purpose for which it is collected.

You should ensure that the information you submit is accurate and avoid including unnecessary sensitive or confidential information in ordinary messages.

Transaction and Order Information

When you make a purchase, information associated with the transaction may be recorded to administer the order and maintain appropriate business records.

This may include the products purchased, order value, payment status, transaction references, delivery progress, refund records, and communications relating to the purchase.

Payment card details may be handled directly by the relevant payment provider, depending on the checkout configuration. We do not assume that we receive or store full card details for every transaction.

The information available to us depends on the payment method and services used.

Technical and Usage Information

When you visit our website, certain technical information may be generated or collected automatically.

Depending on the website configuration, this may include your internet protocol (IP) address, browser type, device characteristics, operating system, language settings, pages requested, referring pages, timestamps, and technical error information.

This information may help us maintain website security, diagnose technical problems, understand general website performance, and investigate suspicious activity.

Where such information identifies or can reasonably be linked to an individual, it may constitute personal data under applicable law.

3. Information Collected Through Cookies and Similar Technologies

hokasale.uk may use cookies and similar technologies to support website functionality, remember relevant preferences, analyse performance, and operate optional services where enabled.

Depending on the technology, these tools may collect or store browser identifiers, session information, preference settings, or details about interactions with website pages.

Strictly necessary technologies may be used where they meet the applicable legal requirements. Other technologies, including those used for analytics or advertising, will be subject to consent requirements where applicable.

We aim to provide appropriate information about the technologies in use and meaningful controls for managing optional cookies.

For further details about cookie categories, consent, and browser settings, please read our Cookie Policy.

4. How We Use Personal Information

We use personal information for defined purposes connected with operating our online store and providing customer services.

These purposes may include:

Processing purchases: To receive and administer orders, confirm product selections, calculate amounts payable, and maintain transaction records.

Arranging delivery: To prepare shipments, provide delivery information to relevant service providers, and help resolve delivery problems.

Managing payments: To receive payment status information, investigate unsuccessful transactions, administer refunds, and address payment-related enquiries.

Providing customer support: To answer questions about products, order progress, returns, cancellations, and other shopping matters.

Handling returns and complaints: To review return requests, assess reported faults or discrepancies, and administer any appropriate remedy.

Maintaining website functionality: To operate website features, troubleshoot errors, and improve the reliability of our online services.

Protecting security: To identify suspicious activity, investigate potential fraud, protect accounts and transactions where applicable, and safeguard the integrity of our systems.

Meeting legal obligations: To maintain records, respond to lawful requests, and comply with relevant consumer, tax, accounting, and data protection requirements.

Improving our services: Where appropriate and lawful, to evaluate website performance, understand general shopping patterns, and improve the presentation of products and customer information.

We aim to ensure that information is used for purposes that are relevant to the circumstances in which it was collected.

5. Our Lawful Bases for Processing

Under the UK GDPR, personal information must be processed on an appropriate lawful basis.

Depending on the purpose, hokasale.uk may rely on the following bases.

Contractual Necessity

We may process information when it is necessary to take steps at your request before entering into a contract or to perform a contract with you.

This may include processing an order, arranging delivery, handling a return, issuing a refund, or responding to a purchase-related request.

Legal Obligation

Certain information may need to be processed or retained to comply with legal requirements, including applicable tax, accounting, consumer protection, and record-keeping obligations.

Legitimate Interests

We may process information where necessary for legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Depending on the circumstances, these interests may include maintaining website security, preventing fraud, investigating technical problems, managing business records, and improving the reliability of our services.

Where we rely on legitimate interests, we consider the relevant impact on individuals and apply appropriate safeguards.

Consent

We may rely on consent where required by law, including for certain non-essential cookies, similar technologies, or electronic marketing activities.

Where consent is the relevant lawful basis, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

The lawful basis depends on the specific processing activity. We do not assume that one basis applies to every type of personal information.

6. Payment Processing and Financial Information

Payments made through hokasale.uk may be processed using third-party payment services supported by the checkout system.

Depending on the payment method, the provider may receive information required to authorise and complete a transaction, verify payment details, prevent fraud, or administer a refund.

We may receive transaction-related information such as payment status, transaction references, the amount paid, and confirmation that a payment has succeeded or failed.

The payment provider may process additional information under its own privacy terms and legal responsibilities.

Customers should never send full payment card numbers, card security codes, banking passwords, or one-time authentication codes through ordinary customer support messages.

If you believe that a transaction is unauthorised, contact your bank or payment provider promptly and notify us if the matter relates to an order placed on our website.

7. Delivery Partners and Order Fulfilment

To deliver an order, relevant information may need to be shared with the delivery provider or other service providers involved in fulfilment.

This information may include the recipient’s name, delivery address, postcode, contact details where required, parcel reference, and information needed to complete delivery.

The information shared should be limited to what is reasonably necessary for the relevant service.

Delivery providers may process information to transport parcels, provide tracking updates, record delivery events, investigate missing shipments, and manage delivery-related enquiries.

If a parcel is delayed, damaged, or reported missing, relevant order and tracking information may be used to investigate the issue.

We aim to use appropriate arrangements when engaging service providers that process personal information on our behalf.

8. Customer Support Communications

If you contact hokasale.uk, we may retain the information contained in your message and our response so that we can handle your enquiry and maintain a useful record of the interaction.

This information may include your contact details, order reference, the subject of your enquiry, documents or photographs you choose to provide, and any subsequent communication needed to resolve the matter.

Support records may be used to answer follow-up questions, investigate complaints, administer returns, identify recurring technical issues, and demonstrate how a request was handled.

We aim to retain these records only for as long as reasonably necessary for the relevant purpose, subject to legal requirements and legitimate record-keeping needs.

Please provide only information relevant to your enquiry and avoid sending confidential details that are not required to resolve the issue.

9. Product Enquiries and Customer Preferences

When you ask about footwear, clothing, or other products, the information you provide may be used to respond to your question.

For example, we may need to know which product listing you are referring to, which size or colour interests you, or what detail you would like clarified.

If website features allow preferences to be saved, the relevant information may be used to provide the functionality you have requested.

We do not need unrelated personal information simply to answer an ordinary product question.

Any additional use of customer preference information, such as personalised marketing or non-essential tracking, will be subject to the applicable legal requirements and consent controls where required.

10. Marketing Communications

hokasale.uk may provide information about products, collections, offers, or website updates where a suitable marketing service is available and the relevant legal requirements are satisfied.

Electronic marketing, including promotional emails, is subject to applicable UK privacy and electronic communications rules.

Where consent is required, we will obtain it before sending the relevant marketing communications. Where another lawful route is permitted, we will follow the conditions and safeguards applicable to that route.

You can opt out of marketing communications at any time by using the unsubscribe mechanism provided in the message, where available, or by contacting us through the published support channels.

If you opt out, we will take appropriate steps to stop the relevant marketing communications. We may still send non-marketing messages that are necessary to administer an order, provide important service information, or meet legal obligations.

We do not treat the completion of a purchase as unrestricted permission to send every type of promotional message.

11. Analytics and Website Improvement

Where analytics services are enabled, information about website use may help us understand how visitors interact with hokasale.uk.

Depending on the service and consent settings, this may include pages visited, navigation events, device or browser information, loading performance, and technical errors.

We may use relevant information to identify pages that require improvement, assess whether website features work as intended, and understand general patterns in product browsing.

Analytics technologies that require consent will not be activated before the required consent has been obtained.

The specific information collected depends on the tools implemented and their configuration. We do not assume that a particular analytics provider is active unless it has been integrated into the website.

12. Advertising and Third-Party Technologies

If advertising or other third-party technologies are enabled, they may process information to measure promotional activity, understand interactions with advertisements, or provide services integrated into the website.

The information involved may include online identifiers, technical events, or details of interactions with particular pages, depending on the technology.

Where cookies or similar technologies require consent, we will apply the relevant consent requirements before activating them.

Third-party providers may operate under their own privacy notices and may determine their own purposes for certain processing activities.

We aim to distinguish between providers acting on our behalf and organisations that act as independent controllers, where relevant.

For further information about optional technologies and available choices, please consult our Cookie Policy.

13. When We Share Personal Information

We do not treat personal information as information that can be shared without a defined reason.

Depending on the circumstances, information may be disclosed to the following categories of recipients where necessary and lawful:

• Payment providers, to process transactions, confirm payment status, and handle refunds.
• Delivery and fulfilment providers, to prepare and deliver orders.
• Website hosting and technical providers, to operate, maintain, and secure our online services.
• Customer support service providers, where they assist with handling enquiries.
• Analytics or marketing providers, where relevant services are enabled and the applicable legal requirements are met.
• Professional advisers, such as legal or accounting advisers, where necessary for legitimate business or compliance purposes.
• Public authorities or regulators, where disclosure is required by law or is otherwise lawfully justified.

Where a service provider processes personal information on our behalf, we aim to put appropriate contractual and security arrangements in place.

We do not claim that every category listed above receives information in every transaction. The actual recipients depend on the services used and the circumstances of the interaction.

14. Sale of Personal Information

We do not sell customers’ personal information in exchange for money.

Where third-party advertising or analytics technologies are used, the legal classification of any data sharing depends on the specific activity and applicable law.

If a particular activity triggers additional privacy rights or notice requirements under applicable legislation, we aim to provide the information and controls required by that law.

Customers should consult our Cookie Policy for information about optional tracking technologies and how available preferences may be managed.

15. International Data Transfers

Some service providers may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, we aim to ensure that the transfer complies with applicable UK data protection requirements.

Depending on the destination and circumstances, an appropriate mechanism may include UK adequacy regulations, an international data transfer agreement, the UK Addendum to standard contractual clauses, or another legally permitted safeguard.

We also consider whether supplementary measures are necessary to provide an appropriate level of protection.

The details depend on the recipient, the destination, and the services involved. Further information about relevant safeguards may be available upon request where required by law.

16. How Long We Keep Personal Information

We retain personal information for no longer than reasonably necessary for the purposes for which it is processed, unless a longer period is required or permitted by law.

Retention periods depend on the type of information and why it is needed.

For example:

• Order and transaction records may be retained to meet legal, tax, accounting, and business record-keeping requirements.
• Delivery and fulfilment information may be retained to resolve shipment enquiries and establish the outcome of an order.
• Customer support records may be retained while an enquiry remains active and for a reasonable period afterwards.
• Technical and security logs may be retained for a period appropriate to identifying and investigating relevant issues.
• Consent and preference records may be retained where necessary to demonstrate compliance and honour your choices.

When information is no longer required, we aim to delete it, anonymise it, or otherwise handle it in accordance with applicable requirements.

Different records may have different retention periods. We do not apply a single fixed period to every category of information.

17. How We Protect Personal Information

We aim to use appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, unlawful alteration, disclosure, or destruction.

Depending on the systems involved, these measures may include access controls, secure data transmission, system maintenance, restricted permissions, and procedures for managing security incidents.

We also aim to limit access to personal information to those who need it for relevant business, service, or compliance purposes.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot promise that every risk can be eliminated.

Customers can help protect their information by using trusted devices, keeping account credentials confidential where applicable, and avoiding the transmission of sensitive payment information through ordinary messages.

If we become aware of a personal data breach, we will assess it and take the steps required by applicable law.

18. Your Rights Under UK Data Protection Law

Depending on the circumstances, you may have the following rights under the UK GDPR and related legislation.

Right of access: You may request confirmation of whether we process your personal information and request access to that information.

Right to rectification: You may ask us to correct inaccurate personal information or complete information that is incomplete.

Right to erasure: You may request deletion of personal information where the relevant legal conditions are met.

Right to restriction: You may ask us to restrict certain processing in circumstances provided by law.

Right to data portability: Where the legal requirements apply, you may request personal information you provided to us in a structured, commonly used, machine-readable format or ask for it to be transmitted to another controller where technically feasible.

Right to object: You may object to processing based on legitimate interests where the relevant legal conditions apply.

Rights relating to automated decisions: Where a decision is made solely by automated processing and has legal or similarly significant effects, additional rights and safeguards may apply.

Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

These rights are subject to legal conditions and exceptions. Not every request will necessarily result in deletion or cessation of processing, particularly where information must be retained to comply with a legal obligation.

You also have an absolute right to object to the processing of your personal information for direct marketing purposes.

19. How to Exercise Your Privacy Rights

To submit a privacy request, please use the contact options published on hokasale.uk and clearly explain the right you wish to exercise.

For example, you may ask to access information associated with an order, correct inaccurate contact details, or withdraw consent for an optional service.

Please provide enough information for us to understand your request and identify the relevant records.

We may need to verify your identity before providing personal information or making certain changes. This is an important safeguard against unauthorised access.

We aim to respond within the time limits required by applicable law. Under the UK GDPR, the usual response period is one month, although certain requests may qualify for a lawful extension.

If we cannot comply with a request, we will explain the reason where required and inform you of any relevant rights of complaint or appeal.

20. Children’s Privacy

hokasale.uk is an online retail website and is not specifically directed at children.

We do not intentionally seek to collect children’s personal information for unrelated purposes. Where a person under the relevant age uses the website, applicable legal requirements concerning personal information and consent may apply.

If you believe that a child has provided personal information in circumstances that should not have occurred, please contact us through the support options published on our website.

We will review the circumstances and take appropriate steps in accordance with applicable law.

21. Third-Party Websites and External Services

Our website may contain links to external websites or services, such as payment provider pages, delivery tracking pages, or other resources relevant to a purchase.

When you visit an external service, its own privacy policy and terms may apply to your activity there.

We do not control the privacy practices of independent third-party websites and cannot guarantee how they collect or use information.

We encourage customers to review the privacy information provided by an external service before submitting personal information directly to it.

The inclusion of a link does not mean that every privacy practice of that external service is adopted by hokasale.uk.

22. Automated Processing and Fraud Prevention

Certain systems used in online retail and payment processing may automatically assess transaction information to identify errors, unusual activity, or potential fraud.

Depending on the service involved, this may include checks relating to payment authorisation, transaction patterns, or technical indicators.

Such checks can help protect transactions and maintain website security. They may also lead to a request for additional verification or a temporary delay.

Where a decision falls within the UK GDPR rules governing solely automated decisions with legal or similarly significant effects, the relevant legal safeguards and individual rights will apply.

We do not intend this policy to imply that every order is subject to a solely automated decision of that kind.

If you believe that an automated process has affected your order incorrectly, you may contact customer support and ask for the matter to be reviewed.

23. Complaints and the Information Commissioner’s Office

If you have concerns about how your personal information is handled, we encourage you to contact us first so that we can review the matter.

Please explain the concern and provide relevant details without including unnecessary confidential information.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Further information is available at:

The ICO provides guidance on data protection rights, privacy concerns, and how to raise a complaint.

Making a complaint to us does not remove your right to contact the ICO where appropriate.

24. Changes to This Privacy Policy

We may revise this Privacy Policy when our website features, business processes, service providers, or legal obligations change.

The latest version will be published on hokasale.uk.

We encourage customers to review this page periodically to understand how personal information may be handled.

Where a change requires additional notice or consent under applicable law, we aim to take the appropriate steps.

A revised policy does not remove rights that have already arisen or override mandatory legal requirements.

25. Contact Us About Privacy

If you have questions about this Privacy Policy, wish to exercise a data protection right, or need clarification about how information is handled, please use the customer support contact options published on hokasale.uk.

Please identify your enquiry as a privacy matter so that it can be directed to the appropriate process.

If your request relates to an order, include the order reference where relevant, but do not send full payment card details, passwords, or authentication codes.

We aim to review privacy enquiries carefully and provide information about the relevant process and available options.

26. Our Commitment to Privacy

At hokasale.uk, we recognise that personal information should be handled with care, transparency, and respect.

We aim to collect information for relevant purposes, use appropriate lawful bases, share information only where justified, and retain records for appropriate periods.

We also aim to provide meaningful information about cookies, support the exercise of individual rights, and maintain reasonable safeguards for the information processed through our online store.

Our approach is intended to support a convenient shopping experience while respecting the privacy expectations and legal rights of customers in the United Kingdom.

Thank you for visiting hokasale.uk. We appreciate your trust and remain committed to responsible information handling in connection with our footwear, sportswear, and online retail services.